In 1999, visionary Travis Barker, set up shop in Riverside, CA with a progressive line of Straps, otherwise known as belts. Travis still directs our creative team and maintains sole ownership to this day. In 15 years, we've funded grassroots style endorsements of nearly every sport, art, and charity that's come across our desks. We've immersed ourselves in our local and international communities hosting everything from BBQs to full blown concerts. We love life, we love the work, we love to participate, we love to make noise. These days, we're an international distributor of clothing, accessories and beyond. Stay tuned, we're just getting started, 'cause Nobody Cares Go Harder.